Ogilvy was founded in 1948 as one office. Today, we operate as a creative network in 132 locations across 83 countries. In the course of this growth, the world has become effectively unrecognizable from what it once was.
Ogilvy has been there every step of the way, shepherding the world’s most successful brands through the uncertainty and helping them adapt and stay relevant for the long-term.
We have succeeded because, despite the massive shifts that have occurred over the years, we have always operated in the way David Ogilvy envisioned. He created a corporate culture that deeply respected and cared about its people and its clients. We honor his legacy by operating with that same commitment.
Advertising, Health, PR & Influence, Relationship Design, Consulting
In 1948, David Ogilvy founded an advertising agency. We continue that legacy today as the world around us rapidly changes. The last decade has seen massive shifts in consumer behavior and preference. Amidst that, modern brands and businesses have to do more than simply conjure an image. They must make an impact. Brands today have a unique opportunity to deliver on that promise—one that lives through modern marketing at the intersection of creativity and effectiveness. Our experts are focused on their pursuit of delivering brand impact for our clients throughout the entire creative process, from strategy to execution.
Inclusion and Impact
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we curate impactful initiatives that ensure everyone has the chance to thrive in their careers.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Grow With Us
Ogilvy’s mission is to inspire people and brands to make an impact. We believe the best way to do that is by fostering a community of inclusion made up of people from diverse backgrounds, where all contributions are valued, and where every employee has the chance to become their best creative and professional self.
Because our greatest asset is, has always been, and always will be our people, Ogilvy strives to be a people-first company. We are laser focused on providing best-in-class learning and development as well as career growth opportunities for all staff. We are deeply invested in and committed to developing our talent and fostering an environment of continuous growth.
Cultural Discovery
A brand doesn’t exist in a vacuum. The people that buy into your brand are part of cultures and subcultures that reflect their tastes and habits. We explore the tensions, trends and insights that form today’s cultural fabric and identify ways to effectively weave your brand or business into it.
Brand Strategy
Every brand must have a solid foundation on which everything stands. Our experts discover, define, and develop a point of view for the brand that is purposeful in spirit and impactful in presence.
Brand Experience
A brand isn’t something that a person interacts with, it’s something they experience. It’s our job to ensure that those connections are emotional, creating long-lasting loyalty and affinity. We design the brand behaviors and symbols used to unify and signify your brand, creating a distinctive and impactful presence in the market.
Comms Strategy
A brand’s voice is crucial, and so is how and when a brand avails itself to people. We plan and design communications initiatives that grow brand equity, boost sales and ultimately support growth across time horizons.
Impactful Advertising
More is expected of the modern brand than to merely exist as the public face of a business. The successful brand of today upholds values that align with its key audiences. We create ideas for our clients’ brands and businesses that win people’s attention, create affinity at scale and drive action at the last mile, fueling business and societal growth.
AdTech & Data
Implementing the latest and buzziest technology to simply check a box is a fast-track to disaster and irrelevance. It’s about knowing what’s right for each individual brand and for the business as a whole. We audit, develop, and deploy the right Ad-Tech Stack solutions for your brand and business.
Dynamic Content & Context
The modern brand needs to produce a steady stream of content that is relevant to people in moments big and small, broad and personal. We create and deploy content that is creative in nature and fit for all channels, purposefully personalized, and efficiently produced.
Ogilvy Restructures, Unveils New Identity and Purpose
After being tapped to lead the agency in 2016, Chief Executive, Worldwide John Seifert set out to write the company’s Next Chapter. The global transformation was designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.
On June 5, Ogilvy officially celebrated its re-founding. The Wall Street Journal broke the news, with Seifert telling the publication why he felt a re-founding was what the company needed to be set up for success now and in the future.
“In my view, if we were going to stand apart we needed to clarify what the Ogilvy brand promise was, what its purpose was and we needed to greatly simplify the organization around what I call an integrated enterprise agenda, not a holding company of all these different piece-parts,” Seifert told the WSJ. “The agency’s purpose is “making brands matter.”
Head over to the WSJ for more detail on the re-founding, including the six capabilities that the company is reorganizing around, the unveiling of Ogilvy Consulting, and more.
In addition, Seifert also spoke with Campaign in-depth on the re-founding and what it entails. As part of the restructure, Ogilvy has identified 12 Craft areas that speak to employee expertise—or as Seifert describes, “which in the past would have been departments.”
Seifert adds: “We’re trying to put renewed emphasis on craft. It’s one thing to unplug Ogilvy PR, OgilvyOne and so on, but it’s another thing to get people to think about the skills that they build, the point of view that they have on their work that needs to be constantly improved. We want everyone to have an extraordinary personal capability in one or more crafts. Craft is a way of making people see their role in the company in a much more organic way and to think about that as a way to define themselves.”
